Written by Shawn on November 2, 2011

Shawn is Mountain Rose Herbs' owner and CEO. He first became involved with Mountain Rose Herbs as a passionate young idealist with a fervent desire to change the world. He was a notorious rabble-rouser, always petitioning for mandatory labeling on genetically modified food crops, encouraging people to support a strong conservation ethic, fighting for the protection of endangered or threatened species, and the protection and enhancement of our riparian areas. When Mountain Rose Herbs came into his life, Shawn saw it as an opportunity to change the way business is conducted on this planet. To this day, the revolutionary business principles that Shawn initiated have been used as a successful model by countless other organizations. Since becoming a co-owner of the company in 2001, he has continued to initiate bold and daring changes, most notably the eradication of all conventionally grown products from our product line, introducing the first line of fair trade certified medicinal herbs in the United States, implementing the design and deployment of our web presence, launching our zero waste program and our charitable giving program, and more. In his spare time, Shawn can be found deep within Oregon’s wilderness system, or lost in the pages of any book about ecology and the environment. He currently retains one of the nation’s largest collections of rare and antiquarian books that deal exclusively with nature writing and outdoor literature. With Thoreau, Abbey, and Muir being his favorites, of course! "All of our environmental issues can be connected to the embarrassing way that business abuses this planet. My objective is to stop this destructive pattern by offering an alternative modality and sharing that modality with others so we can all lead the change necessary to heal the planet"