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Shawn

Shawn is Mountain Rose Herbs' owner and CEO. He first became involved with Mountain Rose Herbs as a passionate young idealist with a fervent desire to change the world. He was a notorious rabble-rouser, always petitioning for mandatory labeling on genetically modified food crops, encouraging people to support a strong conservation ethic, fighting for the protection of endangered or threatened species, and the protection and enhancement of our riparian areas. When Mountain Rose Herbs came into his life, Shawn saw it as an opportunity to change the way business is conducted on this planet. To this day, the revolutionary business principles that Shawn initiated have been used as a successful model by countless other organizations. Since becoming a co-owner of the company in 2001, he has continued to initiate bold and daring changes, most notably the eradication of all conventionally grown products from our product line, introducing the first line of fair trade certified medicinal herbs in the United States, implementing the design and deployment of our web presence, launching our zero waste program and our charitable giving program, and more. In his spare time, Shawn can be found deep within Oregon’s wilderness system, or lost in the pages of any book about ecology and the environment. He currently retains one of the nation’s largest collections of rare and antiquarian books that deal exclusively with nature writing and outdoor literature. With Thoreau, Abbey, and Muir being his favorites, of course! "All of our environmental issues can be connected to the embarrassing way that business abuses this planet. My objective is to stop this destructive pattern by offering an alternative modality and sharing that modality with others so we can all lead the change necessary to heal the planet"

Recent Posts

10 Tips for Starting and Running a Natural Products Business

As a bulk supplier of organic ingredients, we work with many businesses in the natural products industry. Part of our business relationship with these other organizations includes an exchange of tips and insights about running a company in an always-changing landscape. I want to share with you some of what I have learned about business development in my years with Mountain Rose Herbs. Whether you are considering starting a business, want to grow the one you have, or you’re simply interested in how successful companies thrive, these are some of the most helpful tips I have learned along the way.

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Posted by Shawn

Summer Cocktail: A Refreshing Herbal Highball

It’s hot in Oregon this summer. Really, really hot. Which means it’s time for my favorite cooling herbal cocktail. When the thermometer is pushing uncomfortably into the 90s (and just don’t even get me started on our recent 111 day here in Eugene), I start thinking about a good hibiscus highball. The beauty of this highball is that it uses ingredients I always have on hand and gives me easy options to customize flavors for different people with my choices of tea and ginger beer. I like to use our Hibiscus High Tea because it is full of some of my favorite herbal allies and I love the cooling power and gorgeous, deep red of hibiscus. Sometimes I also brew up a Lemon Tea or Vanilla Rooibos for a delicious change of pace. Enjoy!

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Posted by Shawn

Herbal Gin Fizz Recipe

By now, if you’ve been following along with my seasonal cocktail recipes here on the Mountain Rose Herbs blog, you know I have a passion and something of a reputation for making herb-infused spirits. This year on the Spring Equinox, I started thinking about what I wanted to create to celebrate the end of winter. Something fun and fresh, with herbal goodness. Also, I happened to have a couple bottles of my favorite artisan gins hanging about, Desert Juniper from Bendistillery and another from Thinking Tree. So: spring, gin, relief after a long winter. Obviously, my version of an herbal gin fizz was in order.

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Posted by Shawn

EarthShare: Putting Passion to Work through Workplace Giving

Mountain Rose Herbs is proud to be an EarthShare Oregon Business Member. EarthShare is a national network that connects environmental organizations across the United States using businesses as fundraising platforms. In 2011, we launched our very first EarthShare Oregon campaign by organizing an employee giving program that connects our staff with like-minded environmental organizations working to protect and defend the places we hold dear. Through this program, we have successfully connected our employees with over 100 environmental organizations that they are passionate about supporting. That is nearly $100,000 given the past 8 years! Read on to learn more about EarthShare Oregon.

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Posted by Shawn

Goji Berry Holiday Cocktail Recipe with Rum

With the holidays soon upon us, it’s time to start preparing for my seasonal lycii (goji) berry winter cocktail. As I mentioned in the fall, my adventures with herb-infused spirits started with a remarkable hibiscus-infused martini that I had at one of my favorite local brewpubs. I was so inspired; I now have a stock of mason jars full of herb-infused liquors ready for whatever mood my friends and family might be in. For the holiday season, I wanted to create an herb-infused cocktail that would have a brilliantly red, festive color and a delicious sweet-tart flavor profile. Healthful lycii berries turned out to be the perfect answer!

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Posted by Shawn

Buy Nothing Day: A Stand Against Throw-Away Culture

Buy Nothing Day is Friday, November 27. Founded in Canada in 1992, the Buy Nothing Movement arose in protest to mass consumerism and the throw-away culture that accompanies it. The movement has grown and evolved over the past decades to include more than 65 nations. The biggest shopping day of the year—the day after Thanksgiving, or Black Friday—has become the movement’s international day of protest: Buy Nothing Day. Here at Mountain Rose Herbs (MRH), we applaud this effort and wholly support Buy Nothing Day! Overconsumption eats up natural resources and puts our planet in peril. As the CEO and owner of MRH, I encourage you NOT to shop with us on Friday, November 27. The fact that we, as a society, have created a national holiday of shopping suggests that our priorities need realignment. Buy Nothing Day is our act of pushback.

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Posted by Shawn

Fall Cocktails: Elder Bellini Recipe with a Mocktail Option

As autumn is now officially here, my mind has turned to the supportive power of elder berries. Elderberry syrup is obviously a tried and true ally for immune system support*, but elder berries also make an excellent base for cocktails and mocktails. My Elder Bellini recipe is one such fall cocktail that provides both remarkable flavor and immune system support*. I must admit that it isn’t exactly an “herbal cocktail” per se—because it is made with herb-infused spirits, it is ostensibly an extract that is added to juice to impart a slight herbal flavor in a full-bodied cocktail. The beauty of this method is that you can make the infusion ahead of time, so you have your elderberry-infused base on hand whenever you get the urge for a remarkably beautiful, delicious cocktail.

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Posted by Shawn

Save Oregon's Wolves: Double Your Donation in December!

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Posted by Shawn

Join Us In Saving Honey Bees!

Mountain Rose Herbs has gotten together with our long term partner Beyond Toxics on their most recent project called 1000 Friends of Bees Campaign. As most of your know, a large percentage of our honeybee colonies are being threatened by habitat loss, introduced diseases, the spread of parasites, and worst of all, the widespread use of pesticides. Many biologists agree that without the simple honey bee, our entire food system would collapse as would other essential plant systems.

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Posted by Shawn

We'll Double Your Donation To Land Conservation

Want to make your donation to land and river conservation go even further? Donate to the McKenzie River Trust by March 31st and Mountain Rose Herbs will automatically match your donation dollar for dollar up to $5,000. This is a perfect opportunity to double your investment in Western Oregon land conservation, and it will help advance the programs put into place by this priceless organization we all love and adore. Please help McKenzie River Trust secure these much needed funds by sending them your contribution by the deadline, and remember for each dollar you donate, Mountain Rose Herbs will match it up to $5,000.
To learn more about the Mountain Rose Herbs matching gift campaign and to donate please visit

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Posted by Shawn

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