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Let Nature Design Her Own Blueprints

As most of you have heard, we have been sadly hit with another defeat by the USDA’s recent deregulation of genetically modified Alfalfa. All of us at Mountain Rose Herbs don’t like the idea of folks in funny lab suits manipulating nature’s blueprint and for these people who have always promoted that it COULD be done, we have always retorted with SHOULD it be done.
In 1999 Mountain Rose Herbs began campaigning for mandatory labeling of genetically modified food items and at that time we had partnered with a ground breaking organization called Mothers For Natural Law. Sadly they are no longer with us but we have not stopped the fight! Currently our regulatory compliance manager Bryan Burnette has begun developing a partnership with Organic Consumers Association as the Oregon representative for the national campaign for mandatory labeling of genetically modified food crops and you can be rest assured that we have forcefully voiced our opposition to the USDA’s recent deregulation of genetically modified Alfalfa. We will continue to petition all of the agencies involved in labeling law that items which contain GMO’s be labeled as such because we firmly believe that if the American public knew what they were buying, they would not buy it all.
If nobody buys the product, we win, and they lose.
We urge you all to participate in a little action yourself and our friends at the Organic Consumers Association have created an online form which can be sent directly to the USDA. We implore you all to give up 1-2 minutes of your time to address this pressing issue and we guarantee it will make you feel good all over.
Organic cheers and good luck!
Shawn Donnille

Organic Consumers Association Petition


Written by Shawn on February 2, 2011

Shawn is Mountain Rose Herbs' owner and CEO. He first became involved with Mountain Rose Herbs as a passionate young idealist with a fervent desire to change the world. He was a notorious rabble-rouser, always petitioning for mandatory labeling on genetically modified food crops, encouraging people to support a strong conservation ethic, fighting for the protection of endangered or threatened species, and the protection and enhancement of our riparian areas. When Mountain Rose Herbs came into his life, Shawn saw it as an opportunity to change the way business is conducted on this planet. To this day, the revolutionary business principles that Shawn initiated have been used as a successful model by countless other organizations. Since becoming a co-owner of the company in 2001, he has continued to initiate bold and daring changes, most notably the eradication of all conventionally grown products from our product line, introducing the first line of fair trade certified medicinal herbs in the United States, implementing the design and deployment of our web presence, launching our zero waste program and our charitable giving program, and more. In his spare time, Shawn can be found deep within Oregon’s wilderness system, or lost in the pages of any book about ecology and the environment. He currently retains one of the nation’s largest collections of rare and antiquarian books that deal exclusively with nature writing and outdoor literature. With Thoreau, Abbey, and Muir being his favorites, of course! "All of our environmental issues can be connected to the embarrassing way that business abuses this planet. My objective is to stop this destructive pattern by offering an alternative modality and sharing that modality with others so we can all lead the change necessary to heal the planet"

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