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Introducing The Mountain Rose River Project!

As most of you know, all of us at Mountain Rose Herbs have an unbridled soft spot for our wilderness areas and the great outdoors. In fact, our love for wild places is so strong that we dedicate time, staffing, and money to the preservation and expansion of our state's natural heritage, and in doing this we realized that we could accomplish something much larger.
Just over a year ago we began the groundwork for a company run grassroots program called the Mountain Rose River Project which focuses on the preservation, restoration, and enhancement of our Northwest rivers, and we are happy to announce that the Mountain Rose River Project is now official!

When you live in the Pacific Northwest (or the Cascadian Bioregion) you quickly learn how vitally essential wild fish populations are to our regions ecology, and when you come to Oregon you might hear folks say that "Salmon is King" or "Salmon is found in the fabric and fiber of our culture". This just goes to show how intimately linked Cascadians are to their aquatic species, and it is not just Salmon, but also wild Steelhead, Cutthroat Trout, and Rainbow Trout that contribute to the vibrancy of our watershed.

This connection to rivers and aquatic communities is what inspired us to create the Mountain Rose River Project which is a company run project with an exclusive focus on riparian ecosystems, stream health, and fish habitat. Each year we manage 6-8 restoration or enhancement projects that are fully staffed by Mountain Rose Herbs employees and these employees are compensated for their work by our Paid Time for Community Involvement Program. Getting paid for cleaning our rivers? Yes, it's really true.

To see how we pulled this off and to learn more about the project please see......
http://www.mountainroseherbs.com/riverproject/


Shawn

Written by Shawn on July 11, 2011

Shawn is Mountain Rose Herbs' owner and CEO. He first became involved with Mountain Rose Herbs as a passionate young idealist with a fervent desire to change the world. He was a notorious rabble-rouser, always petitioning for mandatory labeling on genetically modified food crops, encouraging people to support a strong conservation ethic, fighting for the protection of endangered or threatened species, and the protection and enhancement of our riparian areas. When Mountain Rose Herbs came into his life, Shawn saw it as an opportunity to change the way business is conducted on this planet. To this day, the revolutionary business principles that Shawn initiated have been used as a successful model by countless other organizations. Since becoming a co-owner of the company in 2001, he has continued to initiate bold and daring changes, most notably the eradication of all conventionally grown products from our product line, introducing the first line of fair trade certified medicinal herbs in the United States, implementing the design and deployment of our web presence, launching our zero waste program and our charitable giving program, and more. In his spare time, Shawn can be found deep within Oregon’s wilderness system, or lost in the pages of any book about ecology and the environment. He currently retains one of the nation’s largest collections of rare and antiquarian books that deal exclusively with nature writing and outdoor literature. With Thoreau, Abbey, and Muir being his favorites, of course! "All of our environmental issues can be connected to the embarrassing way that business abuses this planet. My objective is to stop this destructive pattern by offering an alternative modality and sharing that modality with others so we can all lead the change necessary to heal the planet"


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