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We Hate Trash

 Just recently Mountain Rose Herbs was formally recognized by the Lane County government for our Zero Waste program which has had a tremendous impact on the waste issue that the state of Oregon is plagued with. I just got the confirmation e-mail in November that we were accepted as a winner and recipient of the Lane County Trashbusters award, and I must confess that I was overcome with pure ecstatic delight and I could not help the creeping sensation of giddiness which caused a few distracted days for me. It was a real hoot to meet with the County Commissioners during session, and the awards were given out during the actual board session, which added an "air of authenticity" to it all. A television interview on KEZI followed the award ceremony, which was tastefully done, only because the interviewer had “environmental leanings” and was impressed with the Zero Waste program put into place by Mountain Rose Herbs, and this can be viewed below. If the interview was done by a conventional member of the press I fear they would have made us look like trash busting enviro-freaks, led by irrational delusions centric upon taking over the world with our kooky ideas to save the planet. Most folks simply don’t understand our moniker of “People and Planet Before Profit”

From left to right- Shawn Donnille (Mountain Rose Herbs), Willy Breninghouse and Shari Boggs (Waste Free Oregon), Commissioner Bill Fleenor, BJ Hurwich, Commissioner Pat Dwyer, Julie Bailey (Mountain Rose Herbs) Rodney Bloom, Commissioner Pete Sorenson, Mija Andrade.


Written by Shawn on December 9, 2010

Shawn is Mountain Rose Herbs' owner and CEO. He first became involved with Mountain Rose Herbs as a passionate young idealist with a fervent desire to change the world. He was a notorious rabble-rouser, always petitioning for mandatory labeling on genetically modified food crops, encouraging people to support a strong conservation ethic, fighting for the protection of endangered or threatened species, and the protection and enhancement of our riparian areas. When Mountain Rose Herbs came into his life, Shawn saw it as an opportunity to change the way business is conducted on this planet. To this day, the revolutionary business principles that Shawn initiated have been used as a successful model by countless other organizations. Since becoming a co-owner of the company in 2001, he has continued to initiate bold and daring changes, most notably the eradication of all conventionally grown products from our product line, introducing the first line of fair trade certified medicinal herbs in the United States, implementing the design and deployment of our web presence, launching our zero waste program and our charitable giving program, and more. In his spare time, Shawn can be found deep within Oregon’s wilderness system, or lost in the pages of any book about ecology and the environment. He currently retains one of the nation’s largest collections of rare and antiquarian books that deal exclusively with nature writing and outdoor literature. With Thoreau, Abbey, and Muir being his favorites, of course! "All of our environmental issues can be connected to the embarrassing way that business abuses this planet. My objective is to stop this destructive pattern by offering an alternative modality and sharing that modality with others so we can all lead the change necessary to heal the planet"

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