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What Are Sustainable Business Practices?

Waterfall plunging into forest canyons and rivers

Buzzwords are everywhere these days and “sustainability” is right there at the top of the list. But what does it mean to use sustainable business practices? It’s often defined by the triple bottom line – people, planet, and profit – a term coined by author and entrepreneur, John Elkington, in 1994. Elkington believes in corporate responsibility, sustainable development, and looking at the full cost of doing business.

What “Sustainable Business” Means to Us

Mountain Rose Herbs takes the premise of the triple bottom line one step further and promises to put “people and planet before profit.” We consider the environmental and social impact of every business decision we make. We are proud to be a group of environmentalists and social justice activists working every day to provide the highest quality organic herbs to our customers. We’re a company with a conscience!

Tree trunk rising upward into forest canopy and blue sky 

Our Sustainable Business Practices Include

Tree tops and forest with lake and valley and cloudy sunset 

We Keep On Learning!

We’re active members of local and regional trade associations that help propel us forward on the sustainability path. These groups include GreenLane Sustainable Businesses Practices, Willamette Valley Sustainable Foods Alliance, Provender Alliance, and the Sustainable Food Trade Association. We also regularly partner with the University of Oregon’s Center for Sustainable Business Practices and its graduate students.

Thank you for taking the time to learn about our sustainability efforts!



Read Our Latest Sustainability Report!



Topics: Sustainability


Written by Alyssa on June 22, 2017

Alyssa Bascue, Director of Sustainability, is a trusted professional in her field with a passion for employee engagement and reducing environmental impacts of business operations, including emissions, energy, waste, and water. Growing up in an income-sharing, egalitarian community in the Blue Ridge Mountains of Virginia, she’s a farm girl at heart. She received her bachelor's degree in Environmental Sociology, which helps to support Mountain Rose Herbs' mission of supporting organic agriculture and embodying socially conscious business practices. Alyssa completed a nine-week Master Recycler training and is well-known in town as an Employee Transportation Coordinator. She currently volunteers with Friends of Trees, Provender Alliance, Sustainable Food Trade Association, and the Willamette Valley Sustainable Foods Alliance. And she is an active member of the International Society for Sustainability Professionals. In her free time, she enjoys gardening, reading, cooking spicy foods, hiking and camping with her husband and brindle pup.

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