For many years, we have celebrated Buy Nothing Day. Founded in Canada in 1992, the Buy Nothing Movement arose in protest of mass consumerism and the throw-away culture that accompanies it. The movement has grown and evolved over the past decades to include more than 65 nations. The biggest shopping day of the year—the day after Thanksgiving, or Black Friday—has become the movement’s international day of protest: Buy Nothing Day. Here at Mountain Rose Herbs, we applaud this effort and wholly support Buy Nothing Day! Overconsumption eats up natural resources and puts our planet in peril. As the CEO and owner of Mountain Rose Herbs, I encourage you NOT to shop with us on Friday, November 24, 2023. The fact that we, as a society, have created a national holiday of shopping suggests that our priorities need realignment. Buy Nothing Day is our act of pushback.

As you know, we spend a lot of time thinking about at-risk herbs and what we can all do to support these botanical allies. The issue of overharvesting in the wild is a key reason why Mountain Rose Herbs is increasingly turning to cultivated herbs when possible and why we support certified organic forest farming, particularly for hard-hit herbs like North American ginseng (Panax quinquefolius). We know that to ethically procure these valuable botanicals, they must be consciously and mindfully gathered and harvested. We only work with growers and harvesters who have been fully vetted, who we can trust to cultivate, harvest, and handle our plant allies with the respect and care they deserve. With that in mind, we’d like to show you what successful forest farming looks like.

If you’ve been reading along on the Mountain Rose Herbs blog, you know we’re always looking for ways that we can make smart business choices that address climate change and invest in the health and wellbeing of our community and our planet. Committing to our alternative-fuel and electric fleet of company vehicles is one key piece to this commitment.

At Mountain Rose Herbs, we have been in a years-long process of shifting our procurement policies away from wildharvested herbs in favor of cultivated ones whenever possible. This policy was necessitated by the increasing impact of overharvesting on some of the most popular herbs and spices around the world. In some cases, for instance with white sage (Salvia apiana), we have been able to source excellent organic, cultivated options, which means we can continue to offer this herbal ally with a good conscience. In other cases, however, as with false unicorn (Chamaelirium luteum) and trillium (Trillium spp.), we have chosen to discontinue carrying an herb because we simply cannot find an ethical way to procure it. As we are navigating an increasingly complex procurement reality, I want to give you a peek behind the curtain, as it were, into why and how we determine what we can sell while prioritizing the overall wellbeing of people, plants, and planet.

Bloodroot (Sanguinaria canadensis) is one of those herbal allies that has been with North Americans for as long as anyone can remember. For thousands of years, First Nations Peoples used different parts of the plant for a wide variety of issues ranging from skin problems to respiratory and gastrointestinal complaints, and also used it to make dyes. European immigrants, eclectic medicine practitioners, and others learned from the local indigenous peoples and by the early 19th century, bloodroot was officially listed in the United States Pharmacopeia. Today, literally tons of bloodroot are wildharvested every year. Let’s talk about the challenges this herbal ally is facing and how we can support its bountiful future.

Black cohosh (Actaea racemosa) is one of the top-selling herbal supplements in the United States. According to United Plant Savers (UpS), the harvest of black cohosh in our nation is as much as half-a-million pounds in dry weight per year—and 97% of that harvest is wild-sourced! This level of massive-scale wildharvesting has repercussions and raises concerns about the long-term sustainability of this powerhouse herb. Fortunately, unlike some of our other favorite forest-farmed botanicals, black cohosh is easy to cultivate. While this doesn’t address the immediate issue, it does give us hope for a bright future. Let’s take a deeper look at what we can do to support a sustainable future for black cohosh.

Here at Mountain Rose Herbs, we want to minimize our carbon footprint both as a company and as a collective community of individuals. One way we do this is through our Alternative Commute Program. For years, we have been encouraging our team members to stay healthy and reduce carbon emissions by not traveling to work in single-occupancy vehicles. This year, to further incentivize and increase participation, we improved the payout structure of the program.

Mountain Rose Herbs was built on uncompromising principles of ethical and sustainable sourcing of botanicals, but our purpose extends beyond that in the ways we give back. As many of you already know, we donate extensively to environmental nonprofits. But we’ve also created ways for our employees to support local causes that are important to them. In 2011, we launched a Workplace Giving Program in partnership with EarthShare. This employee-led program has generated thousands of dollars in charitable giving to community groups via donations from our employees, which we helped to facilitate through easy and convenient monthly paycheck deductions.

Mountain girl that I am, trillium is one of my favorite flowers. TechnicallyTrillium ovatum, also known as Pacific trillium, is what I think of when I think “trillium” because it’s the one I grew up with in the Coast Range of Oregon. Trillium plants look simple (just three petals and three sepals), but they are actually a complex little botanical. They live for decades, so you can form long-term relationships with them and welcome them back year after year. Unfortunately, however, they are slow to develop and spread, which is a serious weakness in the face of habitat loss and rampant wildharvesting. Between land use issues, trillium collectors who dig up wild varieties, deer who love to munch its leaves, and herbalists who seek out the rhizomes to make potent formulations, wild trillium is now in trouble. Let’s take a look at an age-old herbal ally and what we can do to preserve this beautiful, fragile plant.

Photo courtesy of Susan Leopold, PhD, Executive Director at United Plant Savers.

Osha root (Ligusticum porteri) has been in use as an herbal medicine, incense, food, and for ceremonial purposes for thousands of years. When European colonists arrived in North America, osha was already being widely used by First Nations People in the American Southwest and Mexico to treat a variety of conditions, particularly those involving the upper respiratory and gastrointestinal tracts. The Zuni people chewed the root in healing rituals and the Tarahumara people used it ritualistically in protection ceremonies. This herbal ally has been generously gifting itself to humans on our continent for millennia, and its renown has spread to other parts of the world. Unfortunately, this increasing popularity has shined a light on osha’s one significant problem—virtually all commercial osha is wildharvested because this independent herb doesn’t do well as a cultivated crop. This limitation combined with the ever-increasing demand for osha has many herbalists concerned about the viability and long-term sustainability of this precious botanical. Let’s take a deeper dive into osha.