Mountain Rose Herbs has been in a years-long process of shifting our procurement policies steadily away from wild-harvested botanicals. This policy shift is in direct response to the increasing impact of overharvesting on wild stands of some of the most beloved herbs and spices around the world. White sage (Salvia apiana) is one example. In the past few years, white sage has come under a dual attack. The arid regions that are home to wild stands of Salvia apiana have been badly impacted by climate change, which has caused wildfires and other devastation. At the same time, there has been a meteoric rise in the commercialization of smudging, which has created a lucrative market for illegally harvested white sage, much of it taken from public lands. It is for this reason that Mountain Rose Herbs made the decision in 2019 to procure 100% of our loose-leaf white sage from a special cultivation project in the rocky hills of San Diego County’s North County region. We consider ourselves fortunate to have the opportunity to support such an important project.
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