We are living in unpredictable times. This sounds like an obvious statement when the entire world is reeling from two years of pandemic and social and political unrest, and it seems as if everything is spinning out of our control. We are indeed living through precarious times, but what I am referring to specifically in this blog is the nature of business and industry. The herbal products industry has changed enormously over the last few years, and in my opinion, it’s not been for the best. Most of the herbal companies that we have worked with, that we have known and admired for decades, have now been acquired by private equity firms, investment holdings, and venture capitalists. I have never witnessed anything like this in the 22 years I have been at Mountain Rose Herbs. Our community has grown significantly smaller, and the industry is pushing hard towards a profit-driven business model that is the antithesis of everything I believe in. This disturbing reality has made me think a lot about permanence: permanence, and predictability, and being a brand that people can trust.

As a bulk supplier of organic ingredients, we work with many businesses in the natural products industry. Part of our business relationship with these other organizations includes an exchange of tips and insights about running a company in an always-changing landscape. I want to share with you some of what I have learned about business development in my years with Mountain Rose Herbs. Whether you are considering starting a business, want to grow the one you have, or you’re simply interested in how successful companies thrive, these are some of the most helpful tips I have learned along the way.

In the past few years, interest in aromatherapy has skyrocketed. More and more people are looking at alternative ways to manage their own wellness, build resilience, and create a peaceful, clean space to rejuvenate and renew. Increasingly, people are reaching out to us with questions, and inevitably we look to our Director of Product Development and Certified Aromatherapist, Christine, to provide us with guidance. Having a talented aromatherapist on staff and continuing to invest in her ongoing professional development has been one of the best decisions for both Mountain Rose Herbs and our wonderful customers. Christine brings remarkable expertise to both product creation and quality control, keeps us in close touch with the aromatherapy community and trade associations, and is the mastermind behind our new lines of oil blends and essential oil kits. She also has excellent insights for others who are interested in pursuing aromatherapy personally or professionally. We love her story, and we want to share it with you, along with her tips for those who have discovered their own passion for essential oils and want to learn more.

Before I moved to Eugene in March of 2010, I drove a car every day, everywhere. Living in the suburbs of Boston, it was necessary. I didn’t know anyone who didn’t drive to work, to the grocery store, or even to the gym. When I arrived, I brought my mindset with me and drove everywhere: to work (ten blocks from home), to the grocery store (twelve blocks), and the gym (just over a mile). In my first three months here, I clocked fewer than a hundred miles and made three car payments—clearly not an economical way to get around! I sold my car that June and bought a used bicycle.

Mountain Rose Herbs is proud to be an EarthShare Oregon Business Member. EarthShare is a national network that connects environmental organizations across the United States using businesses as fundraising platforms. In 2011, we launched our very first EarthShare Oregon campaign by organizing an employee giving program that connects our staff with like-minded environmental organizations working to protect and defend the places we hold dear. Through this program, we have successfully connected our employees with over 100 environmental organizations that they are passionate about supporting. That is nearly $100,000 given the past 8 years! Read on to learn more about EarthShare Oregon.

In September of this year, after nearly three decades of amazing leadership, longtime Mountain Rose Herbs owner Julie Bailey announced that she was ready to retire and pass on ownership of Mountain Rose to her trusted partner, Mountain Rose Herbs co-owner and CEO Shawn Donnille. “On September 30th, I bought out my partner of 20 years, and most trusted friend, Julie Bailey,” said Shawn on the occasion. “Both Julie and I co-owned and successfully managed the company from 2000-2020 and with fond memories I wish her the best for her retirement.” As we pivot to look ahead at what is next for Mountain Rose Herbs, we want to take this opportunity to share news and let you know more about the direction we are heading as a company.

Author Timothy Pina once said, “Philanthropy is not about money…it’s about feeling the pain of others and caring enough about their needs to help.” In other words, philanthropy, to effect real change, must go deeper than throwing funds at the surface of a problem; it must attempt to address the roots of an issue. But how does someone—whether an individual, a small business, or a corporation—find the act of giving that makes sense for them and effects the kind of change they would like to see in the world? 

Mountain Rose Herbs has been in a years-long process of shifting our procurement policies steadily away from wild-harvested botanicals. This policy shift is in direct response to the increasing impact of overharvesting on wild stands of some of the most beloved herbs and spices around the world. White sage (Salvia apiana) is one example. In the past few years, white sage has come under a dual attack. The arid regions that are home to wild stands of Salvia apiana have been badly impacted by climate change, which has caused wildfires and other devastation. At the same time, there has been a meteoric rise in the commercialization of smudging, which has created a lucrative market for illegally harvested white sage, much of it taken from public lands. It is for this reason that Mountain Rose Herbs made the decision in 2019 to procure 100% of our loose-leaf white sage from a special cultivation project in the rocky hills of San Diego County’s North County region. We consider ourselves fortunate to have the opportunity to support such an important project.

We work hard here at Mountain Rose Herbs to be an example of a business that puts people, plants, and planet before profit. You’ve heard of “the bottom line,” which in business parlance means thinking about profitability. But in our changing world, business leaders are considering whether there is a better, more sustainable model than a purely profit driven one. The “triple bottom line” model brings social and environmental impact into play. It insists on corporate responsibility and sustainable development, it prioritizes people, plants, and planet. We strive to raise the bar for ethical business practices and to model how to integrate sustainability into business strategies in a way that drives company success.

In 2016, Mountain Rose Herbs became the first company in Oregon to receive a TRUE Zero Waste Facility Certification. The TRUE program is part of Green Business Certification Inc. (GBCI), the premier organization independently recognizing excellence in global green business industry performance and practices. TRUE is a whole systems approach aimed at changing how materials flow through society and encourages the redesign of resource life cycles so that all products are reused.

Over our 30+ years of business, we’ve helped literally tons of botanicals find their way onto our customers’ shelves. We always strive to provide consistent quality in our herbal offerings, but when it comes to superficial characteristics, Mother Nature often likes to put her own unique touches on each batch, which can result in some perceptible variation from one order to the next. However, you can trust that here at Mountain Rose Herbs, we’re always going the extra mile to make sure your ingredients are of the best possible quality, regardless of any apparent differences.