For many years, we have celebrated Buy Nothing Day. Founded in Canada in 1992, the Buy Nothing Movement arose in protest of mass consumerism and the throw-away culture that accompanies it. The movement has grown and evolved over the past decades to include more than 65 nations. The biggest shopping day of the year—the day after Thanksgiving, or Black Friday—has become the movement’s international day of protest: Buy Nothing Day. Here at Mountain Rose Herbs, we applaud this effort and wholly support Buy Nothing Day! Overconsumption eats up natural resources and puts our planet in peril. As the CEO and owner of Mountain Rose Herbs, I encourage you NOT to shop with us on Friday, November 24, 2023. The fact that we, as a society, have created a national holiday of shopping suggests that our priorities need realignment. Buy Nothing Day is our act of pushback.

If you’ve been reading along on the Mountain Rose Herbs blog, you know we’re always looking for ways that we can make smart business choices that address climate change and invest in the health and wellbeing of our community and our planet. Committing to our alternative-fuel and electric fleet of company vehicles is one key piece to this commitment.

Longtime friends of Mountain Rose Herbs know we thrive on creating unique experiences. In 2021, it was no surprise to the people who know us best when we announced we were developing a first-of-its-kind essential oil marketplace. The Mountain Rose Aroma Bar is intended to engage the senses through high-quality, ethically sourced essential oils and personal aromatherapy products. So, we mindfully designed the Aroma Bar to provide shoppers with a sumptuous setting in which to experience some of the world’s most captivating pure essential oils. We are incredibly honored to announce that the branding and design of the Aroma Bar has just been awarded a Gold Stevie® Award and selected as the Marketing Campaign of the Year in the retail category of The 2022 American Business Awards®!

At Mountain Rose Herbs, we have been in a years-long process of shifting our procurement policies away from wildharvested herbs in favor of cultivated ones whenever possible. This policy was necessitated by the increasing impact of overharvesting on some of the most popular herbs and spices around the world. In some cases, for instance with white sage (Salvia apiana), we have been able to source excellent organic, cultivated options, which means we can continue to offer this herbal ally with a good conscience. In other cases, however, as with false unicorn (Chamaelirium luteum) and trillium (Trillium spp.), we have chosen to discontinue carrying an herb because we simply cannot find an ethical way to procure it. As we are navigating an increasingly complex procurement reality, I want to give you a peek behind the curtain, as it were, into why and how we determine what we can sell while prioritizing the overall wellbeing of people, plants, and planet.

Here at Mountain Rose Herbs, we want to minimize our carbon footprint both as a company and as a collective community of individuals. One way we do this is through our Alternative Commute Program. For years, we have been encouraging our team members to stay healthy and reduce carbon emissions by not traveling to work in single-occupancy vehicles. This year, to further incentivize and increase participation, we improved the payout structure of the program.

Recently, as I was making soup with my three-year-old granddaughter and teaching her to pronounce galangal root, I found myself in an extended game of “name that spice.” It turns out you can get through an entire elaborate Thai soup recipe with a toddler in this way; I highly recommend it. It goes something like this: Cute toddler points at spice jar and asks, “What is that spice?” Adult says, “Paprika. Smell it, what do you think?” Cute toddler makes funny face and spies another spice that looks similar. “Is that paprika too?” Adult is impressed. “Good eye, that’s smoked paprika. Does it smell different?” And on it goes like that through the colored jars. In this way, I was reminded that I have so many jars of excellent dried herbs and spices and it’s definitely time to check them for freshness.

Mountain Rose Herbs was built on uncompromising principles of ethical and sustainable sourcing of botanicals, but our purpose extends beyond that in the ways we give back. As many of you already know, we donate extensively to environmental nonprofits. But we’ve also created ways for our employees to support local causes that are important to them. In 2011, we launched a Workplace Giving Program in partnership with EarthShare. This employee-led program has generated thousands of dollars in charitable giving to community groups via donations from our employees, which we helped to facilitate through easy and convenient monthly paycheck deductions.

In the last couple of years, the global demand for seaweeds has skyrocketed. It’s no surprise, as seaweed offers a stunning array of nutritional benefits and packs a unique salty and umami punch due to its high glutamate content. Seaweed is also used in a variety of non-food applications, including cosmetics and beauty products, scientific research, traditional medicinal applications, biofuels, fertilizers, and more. Considering all the uses for these aquatic plants and the increase in demand for such products, it is more important than ever to consider best practices for harvesting and processing these precious materials. It is this consideration that drives Mountain Rose Herbs to work closely with our harvest partners in offering organically certified seaweeds.

In 1987 Mountain Rose Herbs was founded on a commitment to sustainably source all of our botanicals, and since then we’ve made every effort to uphold that commitment. One of the most important aspects of keeping that promise is ensuring transparency in the supply chains for each lot of material that we receive in our warehouse. Maintaining this requires a close relationship between Mountain Rose and our farm partners, and this relationship is managed by our Procurement team.

You’ve heard us say before that the foundational principle of Mountain Rose Herbs is “people, plants, and planet are more important than profit.” A primary element of how we succeed in keeping that ethic at the core of everything we do is the recognition that no matter how much we strive for excellence as human beings and as a company, it really does “take a village” to create change and to set ourselves always on a path of growth and learning. We have been building working relationships with like-minded companies, organizations, nonprofits, and individuals for more than three decades in order to put strategic action to our principles. One of these longstanding alliances is with BRING, a local nonprofit that has been working to change attitudes and behaviors about waste for 50 years.

We are living in unpredictable times. This sounds like an obvious statement when the entire world is reeling from two years of pandemic and social and political unrest, and it seems as if everything is spinning out of our control. We are indeed living through precarious times, but what I am referring to specifically in this blog is the nature of business and industry. The herbal products industry has changed enormously over the last few years, and in my opinion, it’s not been for the best. Most of the herbal companies that we have worked with, that we have known and admired for decades, have now been acquired by private equity firms, investment holdings, and venture capitalists. I have never witnessed anything like this in the 22 years I have been at Mountain Rose Herbs. Our community has grown significantly smaller, and the industry is pushing hard towards a profit-driven business model that is the antithesis of everything I believe in. This disturbing reality has made me think a lot about permanence: permanence, and predictability, and being a brand that people can trust.