Since its inception, Mountain Rose Herbs has put plants, people, and planet before profit. Led by these values, we’ve been a longtime leader on the list of green companies, helping to positively shape the herbal industry with environmentally focused initiatives. Our core values revolve around sustainability and as such, we’ve implemented innovative programs in energy efficiency, zero waste, and alternative commuting incentives.

In the summer of 2025, Mountain Rose Herbs had the honor of sponsoring and participating in a training seminar hosted by Appalachian Sustainable Development (ASD) at the beautiful Oshala Farm in Oregon’s Rogue Valley. It was a small, focused gathering of wild harvesters who came together to learn, connect, and share their commitment to ethical wildcrafting. This seminar was part of ASD’s Wild Stewards Program, a vital initiative that supports wild harvesters in Central Appalachia and beyond by improving livelihoods through sustainable practices, fair pricing, and access to new markets. We’ve long admired their dedication to stewarding both people and plants, and we were thrilled to help bring their expertise to the Pacific Northwest.

During our sourcing tour across Europe, we had the opportunity to experience a unique type of farm visit. This particular stop required us to suit up and engage closely with some pollinator companions—honey bees.

A few years ago, my husband and I spent some time in Western Europe and stayed in the home of a local amateur botanist. On one of our many treks through the countryside, she pointed to a lovely little flowering plant with spotted leaves and called it lungwort. Being from the mountains of Western Oregon, I had a “Wait, what?!” moment. Lungwort in my part of the world is a lichen that grows in the canopy of old growth forests. Pulmonaria officinalis is the lungwort I met in Europe, and Lobaria oregana is the lungwort I grew up with—two dramatically different botanicals that share the same common name.

At Mountain Rose Herbs we work hard every year to maintain the TRUE Zero Waste Certification. Our goal is to reduce our environmental footprint and be leaders in responsible business practices. TRUE stands for Total Resource Use and Efficiency. The program is designed to rate how well a facility performs in maximizing efficient use of resources and reducing material being sent to landfill or incineration (Waste to Energy). 

As it grows, a sustainability-minded company strives to become ever more transparent in its actions and accepts accountability for its impact on the environment. The most diligent company will implement a team of individuals from within to analyze these systems, identify potential deficits, and look for ways to mitigate them. Here, at Mountain Rose Herbs, our Green Team does just that.

For many years, we have celebrated Buy Nothing Day. Founded in Canada in 1992, the Buy Nothing Movement arose in protest of mass consumerism and the throw-away culture that accompanies it. The movement has grown and evolved over the past decades to include more than 65 nations. The biggest shopping day of the year—the day after Thanksgiving, or Black Friday—has become the movement’s international day of protest: Buy Nothing Day. Here at Mountain Rose Herbs, we applaud this effort and wholly support Buy Nothing Day! Overconsumption eats up natural resources and puts our planet in peril. As the Owner and President of Mountain Rose Herbs, I encourage you NOT to shop with us on Friday, November 29, 2024. The fact that we, as a society, have created a national holiday of shopping suggests that our priorities need realignment. Buy Nothing Day is our act of pushback.

For over 15 years, Mountain Rose Herbs and Eugene, Oregon-based Cascadia Wildlands have worked hand-in-hand to protect the wild ecosystems of the Cascadia bioregion. This partnership, rooted in a shared commitment to environmental preservation, highlights the importance of sustainable practices and the need for ongoing efforts to safeguard public lands. From supporting local conservation projects to ensuring responsible wildcrafting, Mountain Rose Herbs and Cascadia Wildlands have cultivated a symbiotic relationship that strengthens both organizations and benefits Cascadia’s biodiversity.

Mountain Rose Herbs is honored to work closely with small-scale producers around the world, either directly or through farming cooperatives. Many aspects of farming, wild harvesting, and processing are difficult and prone to outside pressures like natural disasters, market volatility, and climate change. These challenges are why we partner with Fair Trade Certified operations when possible.

This August, I traveled to rural Minnesota to visit one of our domestic farm partners. Lucky for me, there was a break from the previous week's high humidity and peak mosquito activity, which made for a comfortable visit this time around. I met with Jason, a second-generation farmer and now manager of the organic farm. I began my visit at what they refer to as the “home farm” where I got to see Jason’s childhood home and the land he grew up on. They still grow some crops on four acres of this land, but the bulk of their growing now takes place in other nearby plots.

We often get excellent questions and comments from the Mountain Rose Herbs community that inspire us on product ideas, blog writing, and more. We recently had a question about the difference between whole and standardized herbal products and how to choose which to use. We are so glad you asked that!