In 2023, we launched our Seed Stewardship Project campaign to help raise awareness about at-risk medicinal plants. Rooted in our commitment to ecological stewardship, we created this program as a solution-oriented approach to supporting the botanicals on the United Plant Savers At-Risk List. By offering free seeds to three selected plants on the list, we were able to help get the community excited about these plants while also helping to repopulate them. When you see a plant go from seeds in a packet to a living being, there is a very special connection that happens. It's the magic that keeps us falling in love with plants again and again, and what gets the community impassioned and committed to ensuring a future for that plant. 

Mountain Rose Herbs is proud to partner with the Ocean Blue Project to advance our commitment to protecting waterways from the harmful impacts of trash and microplastics. Recently, we initiated a community cleanup event with our dedicated staff along the Bertelson to Meadowlark Prairie Bike Path, a vital ecological corridor we have formally adopted for ongoing stewardship.

There is a lot that goes on behind the scenes at Mountain Rose Herbs. The things that appear as “new” are often the result of years of hard work and ongoing collaboration before they reach your apothecary shelves. Our domestic FairWild initiative is no exception to this. 

Just outside Salem, Oregon, Elderberry Wisdom Farm is a small, Indigenous-owned nonprofit organization doing inspiring work. They're focused on native plant cultivation, ecological restoration, and, most importantly, passing on Traditional Ecological Knowledge (TEK) to future generations. TEK combines centuries of Indigenous understanding of the land with modern conservation practices, and it's at the heart of everything they do.  

Since its inception, Mountain Rose Herbs has put plants, people, and planet before profit. Led by these values, we’ve been a longtime leader on the list of green companies, helping to positively shape the herbal industry with environmentally focused initiatives. Our core values revolve around sustainability and as such, we’ve implemented innovative programs in energy efficiency, zero waste, and alternative commuting incentives.

During our sourcing tour across Europe, we had the opportunity to experience a unique type of farm visit. This particular stop required us to suit up and engage closely with some pollinator companions—honey bees.

With any herbal practice, conservation and protection should be the first part of the conversation. Safety and sustainability are vital when foraging. In today's world, countless individuals share images of plants they've harvested, often asking, "What is this, and what can I use it for?" This highlights the importance of education. Understanding herbs involves responsible usage, not just identification. Prioritizing education promotes wildcrafting practices that respect nature while ensuring safety and realizing the benefits of herbs.

Our family farm, nestled in the northwoods of the Upper Peninsula of Michigan, is a haven for medicinal plants. We have been stewards of this land for two and a half decades, and it is a joy to continue learning the ecosystems, seasons, and rhythms of life here. The farm is diverse, and we use organic, regenerative, and authentic agricultural techniques to tend fields and hoop houses of produce, herbs, perennials, shiitake mushrooms, pasture-raised pork and poultry, and grass-fed beef. Over the years, we have observed improvements in our soil and increasing biodiversity, both of which have invited wild, health-supporting weeds to flourish.

Arnica montana is an incredible plant called upon in our most common times of need. Specifically, arnica flowers are used topically for bumps, bruises, and muscle soreness. In other words, for basic discomforts of the human experience. It’s so effective, however, that it has made its way onto United Plant Savers’ At-Risk List.  

As with all of the botanicals we carry, we are always seeking the most sustainable ways to source herbs to ensure we are engaging in a practice that is beneficial to our farm partners, our customers, and the environment.  Luckily, we know some incredible farmers, and after many conversations and a years-long commitment of partnership, we were able to commission a plot of this specialty plant to be grown on a farm in Spain.

The threads of the world are fraying. Each day, we lose species, language, soil, and culture. In just a handful of generations, we have been sold the narrative of radical independence: Be the army of one. Pull yourself up by your own bootstraps. Strive for the picket fence and the giant bank account. The philosophy and practice of extractive capitalism have created a world of loneliness and division.

But how do we even begin to imagine and understand the potential for solutions when the problems are so vast?

At Mountain Rose Herbs, we believe business should be a force for good. That’s why we’re proud to be a pilot company for the Purpose Pledge, an initiative uniting values-driven businesses in fairness, accountability, and sustainability.