We are living in unpredictable times. This sounds like an obvious statement when the entire world is reeling from two years of pandemic and social and political unrest, and it seems as if everything is spinning out of our control. We are indeed living through precarious times, but what I am referring to specifically in this blog is the nature of business and industry. The herbal products industry has changed enormously over the last few years, and in my opinion, it’s not been for the best. Most of the herbal companies that we have worked with, that we have known and admired for decades, have now been acquired by private equity firms, investment holdings, and venture capitalists. I have never witnessed anything like this in the 22 years I have been at Mountain Rose Herbs. Our community has grown significantly smaller, and the industry is pushing hard towards a profit-driven business model that is the antithesis of everything I believe in. This disturbing reality has made me think a lot about permanence: permanence, and predictability, and being a brand that people can trust.