In 2023, we launched our Seed Stewardship Project campaign to help raise awareness about at-risk medicinal plants. Rooted in our commitment to ecological stewardship, we created this program as a solution-oriented approach to supporting the botanicals on the United Plant Savers At-Risk List. By offering free seeds to three selected plants on the list, we were able to help get the community excited about these plants while also helping to repopulate them. When you see a plant go from seeds in a packet to a living being, there is a very special connection that happens. It's the magic that keeps us falling in love with plants again and again, and what gets the community impassioned and committed to ensuring a future for that plant.
We are proud to say that we have reached our goal of offering 35.5 million seeds to the herbal community. We are truly grateful to all of those who opted into this program and hope that these plants will continue to prosper for generations to come. While this particular campaign has now come to a close, Mountain Rose Herbs remains committed to advancing our sustainability mission. Our ongoing initiatives are continuously evolving to support the health of people, plants, and planet.
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